Creating a Sustainable Lead Generation System for a Mobile Dental Hygiene Business

Dental Hygiene Express is disrupting the dental space with their full-service mobile hygiene unit, allowing patients to skip the waiting room and enjoy private dental care at their doorstep or workplace.


Dental Hygiene Express has been operating in Fort McMurray, Alberta since 2017, where they were able to grow a strong local brand presence through grassroots marketing efforts. In 2022, they entered the Calgary area with a 2nd unit, and found that although serviceable population was higher, so was competition.

At the same time, they started getting approached with inquiries from other hygienists looking to franchise.

Dental Hygiene Express needed help with:

  • Scaling lead acquisition with paid, organic, and social media
  • Approaching local SEO for multiple locations
  • General website CRO and content development
  • Building a franchise model for their business


Together, we developed:

  • Paid media strategy with both Google and Facebook Ads
  • SEO strategy focused on winning on the SERP for their new Calgary location
  • Social media influencer relationships for the new Calgary location
  • A franchise system, sales kit, and intake process


  • Increased local organic search rankings for target keywords
  • $45 Average cost per lead with Google Ads
  • $19 Average cost per lead with Facebook Ads
  • Franchise system development
"I have been lucky to have Matthew as my media support manager for nearly a year now. His expertise and guidance in growing my clinical practice has been next level. I have learned so much from him in such a short time that I will take with me moving forward. He’s availability and flexibility of hours when I need him have been life changing as my business operates 7 days a week. Highly recommend Matthew!"

Brittany Lalonde

Owner and Registered Dental Hygienist

Are we a good fit for each other?

Let's chat.